Modern and Timeless design for thoughtful, creative brands

Brand identity and website design crafted to help your brand shine online

You deserve a beautiful, cohesive brand and website that tells your brand's story, designed to grow alongside your business and make a lasting impression.

A DIY brand or website may have worked for the first chapter of your brand’s story, but you’re starting to realize that it lacks the charm and spark that makes your brand truly stand out.

In your heart, you know that investing in your brand and website isn’t simply another thing to check off your list.

Timeline of 10 to 12 Weeks

Ready for the full design experience? Combine our custom brand identity and custom website packages for a complete overhaul of your business’s visuals.

Full-Service Brand Design & Custom Website Design

The Daydream Launch

Full-Service Brand Design

For dreamers and doers ready to captivate their audeince

With a full logo suite, a fleshed-out color palette, and every detail in between, your brand will come to life as intentional, cohesive, and truly unforgettable.

Through a complete transformation with the wave of my magic wand (hello Illustrator pen tool!), we’ll create a full brand identity system that mirrors you and your brand’s unique story.

  • Brand Identity Questionnaire & Call
  • Client Research & Industry Analysis
  • Creative Direction
  • Logo Suite (Primary Logo, Secondary Logo, & 3 Additional Submarks)
  • Curated Color Palette
  • Typography Suite (Heading, Subheading, Body, & Accent)
  • Strategy & Style Guide
  • Canva Brand Kit Set Up
  • 2 Piece Collateral Design 

Timeline of 4 to 6 weeks // Investment begins at $2,750

Custom Website Design

For business owners who are all-in

With a completely custom website tailored to your business and offerings, we’ll work together to create a website that feels inviting and leaves your dream customer saying “YES” no matter the page they land on.

  • Website Questionnaire & Strategy Session
  • Website Content Workbook
  • Copywriting Resources
  • Mobile Optimization
  • SEO “Best Practices” Setup 
  • Domain Connection & Analytics Setup
  • Integration of CRM, Social, & Newsletter (additional apps may be available for integration for additional fee)
  • Custom Website Training Video

Timeline of 4 to 6 weeks // Investment begins at $3,250

Shopify web design begins at $4,000

Semi-custom design

Full-service design

Curious about semi-custom design?

  • More add-ons and functionality, within Showit
  • Animations and canvas transitions within Showit
  • Embedding third-party apps (like Hospitable, Email Newsletters, and additional select apps)

For your website:

  • Additional logomarks, collateral, patterns, or textures
  • Hand-drawn elements, illustrations or icons, customizations to typography
  • An extensive and fully cohesive logo suite, color palette, and brand-style board

For your brand:

Wondering what’s possible with a Full-Service Brand or Website?

Fully custom projects are perfect for established businesses that want every little element to perfectly capture their vibe and aesthetic.

Curious about Full-custom design?

  • Potential limited interactivity and embedding of third-party apps
  • Customization of exclusive KBD Showit templates only 

For your website:

  • Collateral not included
  • Limited custom elements

  • Logo suite, color palette, brand-style board

For your brand:

Semi-custom design

Full-service design

For businesses just starting or seeking a swift, stunning launch, our semi-custom brand and website design services offer a perfect blend of speed, style, and strategy. 

Wondering what’s possible with a Semi-Custom Brand or Website?

  • Does not include illustration or texture kit

Mini Brand Magic

Deliverables

Timeline of 3 days // Investment begins at $1,750

Perfect for short timelines and budgets, we’ll focus on creating a cohesive brand that feels magical and meaningful. 

Whether you’re launching a new chapter or need a revamp of your current brand, Mini Brand Magic is proof that creative magic can happen quickly.

A little spark with a whole lot of impact

  • Mini Brand Questionnaire & Call
  • Client Research
  • Logo Suite (Primary Logo, Secondary Logo, & Brandmark)
  • Color Palette
  • Typography Suite (Heading, Subheading, Body)
  • Brand Style Board
  • Canva Brand Kit Set Up

  • Exclusive access to KBD Template Library
  • Mini Website Questionnaire & Strategy Session
  • Website Content Workbook
  • Mobile Optimization
  • SEO “Best Practices” Setup 
  • Domain Connection & Analytics Setup
  • Integration of CRM, Social, & Newsletter
  • Custom Website Training Video

Deliverables

Timeline of 2 to 3 weeks // Investment begins at $2,250

While the package itself is not customizable, every bit of your chosen template will be customized to your brand to bring your vision to life.

Designed with smaller budgets and faster timelines in mind, the Semi-Custom Web package gives you exclusive access to our signature Showit templates, crafted with the same care and love as a custom site.

For those in need of a quick, but beautiful, online presence

Semi-Custom Website Design

Additional Services

Brand clients only

$375/month

Packages start at

and so much more

Merchandise Design

Promo & Event Materials

Freebie Designs

Miscellaneous Print Design

Website Updates and Edits

CRM Customization

Newsletter Template Design

Social Media Template Design

Choose your month, share your design wish list, and leave the rest to me. I’ll dedicate the entire month to crafting custom magic tailored just for you. Possible tasks include:

The Design Retainer

$3,750

Custom Website Training Video

Integration of CRM, Social, & Newsletter

Domain Connection & Analytics Setup

SEO “Best Practices” Setup

Mobile Optimization

Website Content Workbook

Exclusive access to KBD Template Library

Canva Brand Kit Set Up

Brand Style Board

Color Palette & Typography Suite

3-Piece Logo Suite

Client Research

2 Mini Questionnaires & Calls

Need to wave our magic wand pronto? Combine our Mini Brand Magic and Semi-Custom Website packages for a quick turnaround launch that’s every bit as beautiful as a full package.

Timeline of 4 to 6 weeks

Cloud Nine Launch

For past KBD Clients with never-ending design tasks

Rebecca deneau

I have been DIY-ing my branding for as long as I can remember, and I recently decided it was time to invest in my business.. I was blown away with the designs Kylie came up with for me. She made it super easy for me to create DIY projects in Canva and order stamps and signage.

“This experience has felt like a full spa treatment for my brand!”

Kate F. | Kate Fleming Photo

Kylie literally created the brand and website of my dreams. Everything feels so authentically me. She is professional, fun, genuine and you can tell that she really loves what she does and is invested in the projects she is working on. I will use her for any and all of my graphic and web design needs from here on out!

“Kylie is so talented and creative! I have been telling everyone about her!”

Kristel W. | Gather and Knot

Kylie took a jumbled bunch of words and ideas and made them come to life. I now have words, a voice, look and feel, that I know will be around for years to come! I would love to work with her again in the future as I grow the brand. She is ridiculously talented and I'm so lucky to have found her!

“My experience working with Kylie on my Shopify site was absolutely seamless and I couldn't be happier.”

Erin H. | 5 to 9 Socials

Kylie really focused on getting to know me and my brand and because of this, she created a brand that represents my personality, while still being chic and timeless. I was REALLY struggling with my graphic design before, but she guided me through the process with kindness and empathy. She will be my forever graphic designer for 5 to 9 Socials!

“Kylie is an incredible designer, and I knew immediately that she would create the brand of my dreams.”

Claire & Ashley | Collab Collective

We NEVER would have completed our website without Kylie's gentle nudge each step of the way. We get compliments everyday on the site and our branding! We are super happy and bc of Kylie we were able to launch Collab Collective!

“Kylie is incredibly organized and attentive to the projects she is working on as well as her client's needs.”

Rachel B. | Rachel Betson Photogrpahy

I knew right from the start of the project that Kylie would be able to effectively help me solve that issue. Now that I have my new brand and website in place, that feeling has definitely changed. I’m super happy with my new site and I have no doubt it will attract more of my ideal clientele.

“Before working with Kylie, I never felt like I was getting my point across or being true to myself as a business owner.”

Alison R. | Water Camp

Not only did Kylie take the time to understand every aspect of our hospitality business thoroughly, but she was also incredibly creative in the way she brought my vision to life. She is detail-oriented, thoughtful, and organized, and working with her was just what we needed to solidify and elevate our brand! 

“Throughout the entire process, I was continually impressed with her consistent communication and grasp of my brand.”

Sara R. | Sarah Rhianne Photography

Needless to say, I am completely thrilled with what Kylie created. Everything about the process of working with her was so easy, and she understood what I was looking for perfectly. She asked the perfect questions to get to know me and what I was looking for with my brand.

“I wanted to work with a designer who understood small, creative businesses, and had an eye for unique branding.”

Brooke W. | Social Scoopz

Kylie is such a joy to work with! From start to finish my experience has been so easy and fun. She's been able to take every idea in my head and create something so perfect. She's really brought my business' brand to life! 

“The support and guidance Kylie provided to me and my business while working together has been so valuable.”

From the moment you inquire, I'll get to know you and the heart of your brand from the inside out. Once you fill out my contact form, we’ll schedule a call to chat about your goals for your project. When you’re ready to move forward, you’ll secure your spot with a deposit and receive access to a personalized project dashboard in Notion. 

The First Chapter 📖

After you finish your onboarding, we’ll meet for a kick-off call. From there, my team and I will dive straight into building your brand from the ground up. I’ll begin by presenting a thoughtfully crafted art direction, then work behind the scenes to bring the brand of your dreams to life. 

Creating the Magic 🪄

Throughout each phase, you’ll have the opportunity to review your brand materials. I encourage collaboration and feedback, so feel free to share any thoughts that come to mind. This process is all about creating something that feels authentically you after all! 

Review & Refine ✍🏻

It’s time to celebrate! Once everything is approved and ready to go, you’ll receive your final files with tools and resources provided to help you confidently use your new brand to its fullest potential.

Cue the Magic ✨

we also offer (or can direct you to providers who do):

Brand Photography, White Label Design Work, Social Media Marketing, Icon Design, Newsletter Marketing, Texture and Pattern Design, Shopify Builds, Design Retainers, Copywriting, Brand Photography, White Label Design Work, Social Media Marketing, Icon Design, Newsletter Marketing, Texture and Pattern Design, Shopify Builds, Design Retainers, Copywriting

Design Retainers, Copywriting, Icon Design, Texture and Pattern Design, Shopify Builds, White Label Design Work, Social Media Marketing, Newsletter Marketing, Brand Photography, Design Retainers, Copywriting, Icon Design, Texture and Pattern Design, Shopify Builds, White Label Design Work, Social Media Marketing, Newsletter Marketing, Brand Photography

Icon Design, Texture and Pattern Design, Newsletter Marketing, Shopify Builds, Design Retainers, Copywriting, Social Media Marketing, Brand Photography, White Label Design Work, Icon Design, Texture and Pattern Design, Newsletter Marketing, Shopify Builds, Design Retainers, Copywriting, Social Media Marketing, Brand Photography, White Label Design Work

What web platforms do you design in? +

I specialize in Showit websites, a fully customizable, (mostly) code-free web platform that’s great for service providers. However, I also offer Squarespace web design and the occasional Shopify site for brands looking for better e-commerce capabilities.

What payment plans or type of deposit do you require? +

To secure your spot, you’ll pay about 35% of your package total as a deposit upon booking. Payment plans are available for each package!

How do we communicate during a project? +

Communication is the absolute KEY to success during our time working together. We will primarily communicate through email and your custom portal dashboard in Notion – that’s where you’ll complete onboarding assignments, leave feedback, chat, and be able to view key due dates.

What if I don’t know how to use Notion? +

No worries! I’ve set up every Notion dashboard to include helpful how-to videos to ensure seamless onboarding for clients of every tech-ability level.

What types of clients do you work with? +

My bread and butter is working with other female entrepreneurs and women-owned businesses – bonus points if you’re a service provider or based in Northern Michigan! I vibe best with clients who are ambitious go-getters like me and are willing to put in their part of the work to get me what I need in order to ensure our time working together is successful.

How will I have access to my brand and website after we work together? +

I offload all assets to you post-project. You’ll receive all brand files, launch graphics, and any other deliverables included in the project scope. For websites, you’ll have full access to ownership of your site. I’ll also send you a custom training video to help you understand how to manage your site confidently on your own. If you ever get stuck or have questions, don’t worry! I’ll always be here to help when you need it!

What information or content do you need from me before the web design? What about copywriting? +

With every web project, I offer access to the Website Content Workbook, a prompt-based guide that will help my team and I write the written content for your website. If you’re working with a copywriter, put me in touch with them so we can collaborate efficiently! I’ll also need any images along with approval from your photographer and proof of rights to use them on your site. 

What if I need support after the project launch? +

I offer complimentary 72-hour post-launch support for websites. From there, based on the need, I also offer minor changes free of charge on a case-by-case basis. If you need ongoing design or website support, reach out about booking a design retainer.

let’s make your dreams come true

Ready to turn your jumbled ideas into a cohesive, beautiful brand?