Key Words: Bold, Bright, Feminine, Artful
Project Goals: To create a brand inspired by bold femininity that attracts ideal customers and is aligned to the newly redefined business direction.
Bia Handmade Jewelry is a handcrafted jewelry brand focusing on designing and crafting jewelry that shares women's stories and amplifies their voices.
Brooke wanted a brand that felt bold without losing the handmade and feminine aspects that "Bia" was created to represent. We were able to achieve this through colorful gradients, bright pops of color, and hand-drawn elements.