Key Words: Bold, Bright, Feminine, Artful
Project Goals: To create a brand inspired by bold femininity that attracts ideal customers and is aligned to the newly redefined business direction.
Bia Handmade Jewelry is a handcrafted jewelry brand focusing on designing and crafting jewelry that shares women's stories and amplifies their voices.
Brooke wanted a brand that felt bold without losing the handmade and feminine aspects that "Bia" was created to represent. We were able to achieve this through colorful gradients, bright pops of color, and hand-drawn elements.
I felt like my brand visuals needed a refresh to better reflect the direction I wanted my business to go in. She created a new brand that inspires me, is cohesive, and reflects who I am as a person. I was impressed with how well she understood where I wanted to go and would recommend her for any design needs you may have.
"She was able to translate everything into a new brand that inspires me."