At KBD, I’m committed to providing custom packages for businesses at every stage of their journey and within every investment level. Whether you’re just getting started or ready for a full-scale transformation, there’s a design path that meets you where you are.

Our Semi-Custom Web Design service (The Tailored Debut), was created to give you a way to work with my team to build the website you’ve been dreaming of, on a more budget-friendly level and with a quicker turnaround. At the same time, our Full-Service Brand and Website Design options remain the go-to for businesses ready to go all-in on strategy, storytelling, and custom visuals.

So, what’s the difference between semi-custom and fully custom design for both brands and websites? Glad you asked!

Investing in a Fully Custom Brand or Website for Your Business

Having a fully custom brand or website comes with major advantages, no surprises there. Full-service design is perfect for established businesses or business owners who want every detail intentionally crafted to reflect their vision, values, and long-term goals.

To be considered for full-service projects, you must be willing to put in time to complete pre-project assignments and be deeply involved in the strategy process. If that sounds exciting to you, we’ll be a perfect match.

What’s Included in Full-Service Design?

Every full-service project begins with strategy. We’ll start with a kick-off call where we discuss your goals, positioning, audience, and industry landscape. From there, I work behind the scenes to design something completely custom, no templates or shortcuts.

Our Full-Service Brand Identity Design package includes:

• A logo suite made of a primary logo, secondary logo, and 3+ additional brand marks
• A color palette and typography suite with an accent font
• Custom illustration or pattern suite
• Image direction for brand photography and photoshoot inspiration
• A 35+ page brand guidelines and strategy document
• Business card design
• Canva brand kit set up
• Brand mockup graphics to share your launch on social media
• A brand off-boarding kit
  

The custom brand identity package is perfect for dreamers and doers ready to captivate their audience with a brand that feels deeply aligned and elevated.

Our Full-Service Website Design package includes:

• A web strategy call complete with an industry analysis
• A choice of your preferred platform (Showit, Squarespace, or Shopify)
• A completely custom, responsive website with 5(+) uniquely designed pages
• A custom link in bio page
• Content workbook with copy support from the KBD team
• SEO best practices setup including image alt text, page titles, and page descriptions and basic keyword optimization
• Domain connection and analytics setup
• Web launch tools including launch graphics, custom off-boarding training videos, and more

Investing in a Mini Brand or Semi-Custom Website for Your Business (Think Lower Budget, Quicker Launch!)

Sounds almost too good to be true, doesn’t it? Semi-custom design doesn’t mean it’s half custom, but rather think of it as half the deliverables while still getting full expertise. And trust me, it’s just as magical when done intentionally.

Semi-custom services are ideal for service-based businesses, newer brands, or clients who want a professional presence without the timeline or investment of full-service design.

What’s Included in a Semi-Custom or Mini Brand vs Full Service Package?

Our Mini Brand package includes:

• A logo suite made of a primary logo, secondary logo, and one additional brand marks
• A smaller color palette collection and typography suite without an accent font
• A brand style board instead of the 35+ brand style and strategy document
• Canva brand kit set up
• Brand mockup graphics to share your launch on social media
• A brand off-boarding kit

Whether you’re launching a new chapter or refreshing an existing brand, this option proves that creative magic doesn’t take as long or as much of an investment.

The Tailored Debut Semi-Custom Website Design Packages:

Designed with smaller budgets and faster timelines in mind, The Tailored Debut gives you a custom-feeling website using a beautifully designed foundation.

Semi-custom doesn’t mean “half custom.” It means the structure is in place, and we customize everything that matters.

What’s Included:

• Access to your choice of templates from our Showit template library
• Client-provided copy based on a provided copywriting template
• Customization of all pages included in selected template with responsive design in mind
• SEO best practices setup including page titles and page descriptions
• Domain connection and analytics setup
• Web launch tools including launch graphics, custom off-boarding training videos, and more

This option is ideal if you want something elevated, strategic, and launch-ready, without starting from scratch.

So… What’s the Real Difference with Mini Brands vs Full Package Brands?

The difference between mini brands vs full packages design comes down to three things:

• Depth of customization
• Timeline
• Level of strategy and flexibility

Full-service design offers complete creative freedom, layered strategy, and custom visuals built from the ground up. Semi-custom design prioritizes speed, clarity, and efficiency while still delivering a polished, intentional result.

Ultimately, the right choice depends on your business goals, budget, and timeline, not on which option is “better.”

Wondering Which Package Is Right for You?

Want a deeply strategic brand or website with custom visuals and maximum flexibility? → Full-Service Design is your best fit.

Need something quicker, more affordable, but still intentional and elevated? → Mini Brand Design or The Tailored Debut is the way to go.

No matter which path you choose, you’ll walk away with a brand or website designed to attract your dream clients and support the next phase of your business.

Ready to get started? Fill out the inquiry form and let’s create something magical together!