Minimal
Timeless
Inspiring

Key Words

Build a strategic and cohesive brand
Have an understanding of audience
Create a strong, but minimal brand

Project Goals

Jie is a timeless and uncomplicated high-end jewelry brand created to change what it means to invest in yourself. They provide their customers with an easy way to invest in high quality, made to order staples or statement pieces, bringing them confidence and showing them that it’s okay to splurge on yourself once in a while.

Brand Identity

Jie Jewelry

Inspiration and Direction

The branding for Jie was designed to be very minimal as to let the jewelry take the spotlight. An organic, hand-drawn pattern was created to add a touch of personality to packaging elements.

Key Words

Minimal
Timeless
Inspiring

Project Goals

Build a strategic and cohesive brand
Have an understanding of audience
Create a strong, but minimal brand

Ready to feel confident and empowered by your brand’s visuals?

Reach out to book your complimentary discovery call