Jie Jewelry

Key Words

Minimal
Timeless
Inspiring

Brand Strategy + Identity

Jie is a timeless and uncomplicated high-end jewelry brand created to change what it means to invest in yourself. They provide their customers with an easy way to invest in high quality, made to order staples or statement pieces, bringing them confidence and showing them that it’s okay to splurge on yourself once in a while.

Project Goals

Build a strategic and cohesive brand
Have an understanding of audience
Create a strong, but minimal brand