Minimal
Timeless
Inspiring
Key Words
Build a strategic and cohesive brand
Have an understanding of audience
Create a strong, but minimal brand
Project Goals
Jie is a timeless and uncomplicated high-end jewelry brand created to change what it means to invest in yourself. They provide their customers with an easy way to invest in high quality, made to order staples or statement pieces, bringing them confidence and showing them that it’s okay to splurge on yourself once in a while.
Brand Identity
Jie Jewelry
Inspiration and Direction
The branding for Jie was designed to be very minimal as to let the jewelry take the spotlight. An organic, hand-drawn pattern was created to add a touch of personality to packaging elements.
Key Words
Minimal
Timeless
Inspiring
Project Goals
Build a strategic and cohesive brand
Have an understanding of audience
Create a strong, but minimal brand
