Key Words: Inspiring, Professional, Play, Surprise
Project Goals: To create an elevated, timeless brand and website that compliments Jennie's personality and feels playful, but doesn't hold back on sophistication.
Navy Lane Design & Consulting is an interior design studio run by Jennie Deming out of the Grand Rapids, Michigan area. From blueprints to final curation of accessories, Jennie works with clients to create homes that they love and spaces that truly feel like them.
Jennie was looking for a brand refresh to make her logo feel more aligned to her design style. With her website, she wanted something that was playful without being too bold and without sacrificing readability and user experience.