Key Words: Coastal, Minimal, Inviting
Project Goals: To create an authentic brand experience and website that is sophisticated and easy to navigate
The Independent Blonde is an inspirational blog run by Shannon to bring self improvement resources and tips to confident women committed to success. Shannon wanted to create a beautiful space where she can share inspiration, advice on living without fear and stories about her passions.
Shannon is heavily inspired by the freedom she feels whenever she's near the ocean. Much of our inspiration was pulled from that feeling of being near the coastline. The feeling of lightness, peace, and freedom.
She is talented at curating brand assets and successfully created a brand kit that I love and use consistently for my website and socials. Throughout the process, Kylie maintained great communication and was organized and professional. Kylie is a great resource if you are looking to start your own online business.
"Kylie was diligent and thorough in getting an understanding of the design I wanted for my brand."