Key Words: Playful, Leisure, Comfort, Nostalgia

Project Goals: To build brand recognition and create a consistent brand that encompasses the aesthetic of the property, feels playful and gives people the sense of being a "kid at heart."

Water Camp is made up of Airbnb stays at Torch Lake in Northern Michigan and was designed with a mission to show visitors what it means to reconnect with each other and with nature. With 3 sister homes as of Fall 2023, these well-designed properties are sure to bring out the kid at heart in any vistor.

Brand Identity | sEMI-CUSTOM WEB

Water Camp

Alison was looking for a brand that combined modern playful aspects with, vintage lake-inspired designs for the ultimate nostalgic, yet timely brand.

Inspiration and Direction

* Please note that for any web projects, clients may have made some changes to their sites and entire design may not reflect skills of Kylie Buss Design, LLC.

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