Key Words: Playful, Leisure, Comfort, Nostalgia
Project Goals: To build brand recognition and create a consistent brand that encompasses the aesthetic of the property, feels playful and gives people the sense of being a "kid at heart."
Water Camp is made up of Airbnb stays at Torch Lake in Northern Michigan and was designed with a mission to show visitors what it means to reconnect with each other and with nature. With 3 sister homes as of Fall 2023, these well-designed properties are sure to bring out the kid at heart in any vistor.
Alison was looking for a brand that combined modern playful aspects with, vintage lake-inspired designs for the ultimate nostalgic, yet timely brand.