Brand and Website Design for Northern Michigan Airbnb

Short-Term Rentals

industry:

Playful, Nostalgia, Comfort, Leisure

The dream:

Brand Design, Semi-Custom Web

Project scope:

Water Camp

Water Camp is made up of Airbnb stays at Torch Lake in Northern Michigan and was designed with a mission to show visitors what it means to reconnect with each other and with nature. With 3 sister homes as of Fall 2023, these well-designed properties are sure to bring out the kid at heart in any vistor.

The goal of this project was to build brand recognition and create a consistent brand that reflects the property's mission of feeling like a kid at heart. With playful branding, colorful natural colors, and nostalgic elements with a pennant flag logo and sourced polaroids scattered throughout their site, we accomplished just that.

the vision:

Alison | Water Camp | Short-Term Rentals

She is detail-oriented, thoughtful, and organized. Working with her was just what I needed to solidify and elevate our brand! I absolutely love how everything turned out; I feel like it represents Water Camp so authentically! I will always be grateful to Kylie for helping me craft this integral element of our business.”

“Not only did Kylie take the time to thoroughly understand every aspect of my business, but she was also incredibly creative in the way she brought my vision to life.

* Please note that for any web projects, clients may have made some changes to their sites and entire design may not reflect skills of Kylie Buss Design, LLC.

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