Airbnb Branding for Water Camp

Water Camp

Water Camp a series of property rentals on Torch Lake in Northern Michigan curate to show visitors it means to reconnect with each other and with nature. 

Project scope:

Brand Design, Custom Website

industry:

Short-Term Rentals

The dream:

Playful, Nostalgia, Comfort, Leisure

Our Work in Action

* Please note that for any web projects, clients may have made some changes to their sites and said design may not reflect the skills of our studio

the vision:

The goal of this project was to build brand recognition and create a consistent brand that reflects the property's mission of feeling like a kid at heart. With playful branding, colorful natural colors, and nostalgic elements with a pennant flag logo and sourced polaroids scattered throughout their site, we accomplished just that. 

from the client
Kylie was incredibly creative in the way she brought my vision to life.

She is detail-oriented, thoughtful, and organized. Working with her was just what I needed to solidify and elevate our brand! I absolutely love how everything turned out; I feel like it represents Water Camp so authentically! I will always be grateful to Kylie for helping me craft this integral element of our business.

Alison | Water camp

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