Key Words: Playful, Leisure, Comfort, Nostalgia

Project Goals: To build brand recognition and create a consistent brand that encompasses the aesthetic of the property, feels playful and gives people the sense of being a "kid at heart."

Water Camp is made up of Airbnb stays at Torch Lake in Northern Michigan and was designed with a mission to show visitors what it means to reconnect with each other and with nature. With 3 sister homes as of Fall 2023, these well-designed properties are sure to bring out the kid at heart in any vistor.

Brand Identity | sEMI-CUSTOM WEB

Water Camp

Alison was looking for a brand that combined modern playful aspects with, vintage lake-inspired designs for the ultimate nostalgic, yet timely brand.

Inspiration and Direction

Alison | rental property manager & owner

Not only did Kylie take the time to understand every aspect of our hospitality business thoroughly, but she was also incredibly creative in the way she brought my vision to life. She is detail-oriented, thoughtful, and organized, and working with her was just what we needed to solidify and elevate our brand! The brand is vibrant, playful, natural, and fun.I will always be grateful to Kylie for helping me craft this integral element of our business.

"Throughout the entire process, I was continually impressed with her consistent communication and grasp of my brand."

* Please note that for any web projects, clients may have made some changes to their sites and entire design may not reflect skills of Kylie Buss Design, LLC.

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