Coffee Shop Branding Concept
Well Grounded Café
Well Grounded Café is a christian coffee shop and bakery in Northwest Ohio. In 2020, as our studio was finding it's footing, we submitted this concept for a call for entries for a contest hosted by the café.
Project scope:
Mock Brand Identity Design
industry:
Coffee Shop
The dream:
Warm, Christian, Earthy, Modern
the vision:
The circular shape of the logo represents the unity of the tight-knit, small-town community where the shop is located, as well as the concepts of life after death and eternity taught in religious beliefs. The olive branch with coffee beans, symbolizes peace and quality coffee by suggesting good relationships with coffee farmers and roasters.
