Well Grounded Café

Key Words

Christian
Earthy
Modern

Brand Identity

Well Grounded Café is a coffee shop and bakery based on Christian values. The circular shape of the logo represents the unity of the tight-knit, small-town community where the shop is located, as well as the concepts of life after death and eternity taught in religious beliefs. The olive branch with coffee beans, symbolizes peace and quality coffee by suggesting good relationships with coffee farmers and roasters.

Project Goals

Create a cohesive brand identity
Create a feeling of warmth
Utilize Christian symbolism