I get it, it’s hard to justify investing in your business, especially when you’re in the first year or so of running it. It’s easy to doubt that you’ll get your return on your investment, whether that be through branding, a custom website design, or investing in that course you’ve had your eye on for a while. But here’s the thing… imagine what could happen if you leave all your anxieties behind and invest in your business. The possibilities will be magical.
It’s scary investing in your business. Professional brand and web design isn’t cheap, and it shouldn’t be! Think about all of the people that will interact with your brand and purchase from or visit your website to learn more about your business. You could DIY your brand and risk the immediate sell, or you could invest in your brand’s visuals and create an experience that your audience gravitates toward and allows them to feel a part of something bigger.
Backing up the train a little bit, you may not want invest a large sum of money in your business if you’re not yet making that amount. Many designers, including myself, offer different tiered packages for clients at different price points based on their current budgets and needs. It’s been proven time and time again, that by investing in professional services or high-rated courses, you will earn back the money you invested and more. Rather than letting the money you’ve made in your business sit in a bank account waiting to be used, if you choose to invest in your business, it will help your business grow and help you achieve your business goals at a much quicker rate.
A big part of investing in your business comes down to one simple thing, time. Time is money after all. Many of the people I’ve spoken to over the last few years find themselves investing in their business because, simply put, they don’t have the time to do it themselves.
Making investments in your business will help you grow and learn, but it will also relieve stress. We all know there are tasks we dread doing or things we don’t yet feel 100% comfortable doing in our business, so it’s important to take those things into consideration when planning your next investment. How can you save yourself stress and time?
Time is a valid reason to invest in your biz of course, but it also comes down to whether or not you want to invest in services or products that you know will get results.
I’m sure you have big goals in your business, just like we all do, and there should be no limit to the amount of time and dedication you’re willing to put into achieving them, so why put a price limit?
A logo design for $50 won’t do much for your business, but investing in a brand identity system backed with strategic decisions based on your business and where it stands in the marketplace, specifically, makes all the difference in the world.
If you’ve been thinking about investing in your business’s brand identity and/or website design, but are still on the fence, send me a message so we can talk more about what’s possible for your business.