If you’re anything like any other entrepreneur out there, you’ve probably been wondering… “How do I actually know when to work with a brand designer?”

The thing is, there’s no “one-size-fits-all” kind of moment. You won’t suddenly find yourself having the money to invest and nothing else to spend it on. It’s important to feel ready before getting started on your journey of finding a designer that’s right for you.

The first sign that you’re ready to work with a brand designer – it’s just not working!

We all know that annoying feeling of no matter what you do or try, you just can’t seem to be achieving whatever goal you set for yourself. More often than not, when it comes to brand identities, this is due to your brand’s visuals not standing out. Maybe you’ve DIY-ed your logo, thrown something together on Canva, or just use a font and some colors you thought looked nice. This might work to get you started, but it’s not going to work for you in the long term, and here’s why:

• A brand identity is the first thing people notice when interacting with your brand. People are drawn to things that are pretty to look at. They’ll notice how you use colors and fonts to evoke a feeling with your brand and will definitely notice any inconsistencies in your marketing.
• The online business market tends to be oversaturated. There are a lot of online service providers these days, so you want to have a brand and offering that stands out among the competition, more on that next…

Instead of DIY-ing over and over again to get no results, (or even worse.. less results), it’s important to invest in your business’s brand identity and allow it to start doing some of the heavy lifting for you.

You know you need to stand out in the market, but aren’t sure how to get there.

As I mentioned, the online service industry is becoming increasingly saturated, but that doesn’t mean you should worry! Use your brand to your advantage. Brands can evoke feelings and even create a sense of community, something that we all could use more of in today’s digital age.

You might start feeling like your brand is looking similar to someone else’s. Sure this could just be your imposter syndrome speaking, but in more cases than not, it tends to not be far from the truth.

Rather than curating your brand to fit what’s trending in your industry, it’s important to create a brand that feels authentic to you and your business. That’s where strategic design approaches come in. When working with a brand designer, you’ll discover that everything is intentionally designed to fit you and your business, not to fit someone else’s mold. So stop comparing your brand or letting your drab visuals do nothing for your business, and find a designer that can help create the brand you’ve been dreaming of.

You’ll want to work with a brand designer if your business or offerings are shifting

As time goes on, your business priorities and offerings are likely to shift. Maybe you started out as a copywriter, but found that you want it to be more of a side-offering, and would rather focus on coaching. No you’re in the position where all your logomarks say “Copywriting” when it’s no longer your main offering. You guessed it, it’s time to hire a designer.

If you’re going through a huge pivot in your business, you may think you can quickly just switch out the words in your logomark and marketing collateral. It may work for a while, but the original designs you had professionally designed were created with the assumption that your business offerings will always stay the same. Or maybe it was DIY-ed and you shifting your business because it wasn’t successful. Regardless of the status of your former before-the-business-shift brand, you’ll want to use every piece of marketing to your advantage, starting with revisiting your brand identity and strategy. And trust me, your future self will love you for it.

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If you’ve been putting off investing in your business’s brand identity, now’s the time to invest and create the brand you’ve been dreaming of. Send me a message to learn how we can create something magical for your business.