If you’re active on social media, you’ve probably felt the “only one link allowed” panic. You’ve got your services, your portfolio, your podcast, your booking calendar, your freebie… and one lonely little URL box. Enter the famous “link in bio” solution.

Most people rush to set up a third-party tool like Linktree and call it a day. But here’s the thing: as a business owner, especially a brand-focused, big-dreaming creative, sending your hard-earned traffic to someone else’s platform is a missed opportunity.

Let’s talk about why you need a link in bio page that lives on your own website and how this tiny little page can quietly become one of the hardest-working pieces of your online presence.

What Is a Link in Bio Page?

A link in bio page is a simple landing page where all your most important links live together. It’s what people see when they click the “link in bio” on your Instagram profile or TikTok.

Instead of constantly swapping out that one link on your profile every time you share something new, you use a single URL that never changes. On that page, you can feature things like:

• Your services or offers
• Your portfolio or shop
• Your latest blog post or podcast episode
• Your booking link
• A freebie or lead magnet
• Any special promotions or launches

Functionally, Linktree and similar tools create this type of page for you. But strategically? A custom link in bio page that lives on your own website does a lot more than just hold your links.

Why Third-Party Link Tools Are Holding You Back

Third-party tools are convenient, but they come with some quiet downsides that matter a lot when you’re growing a brand.

When you send someone to a Linktree (or similar tool), you’re sending them to another company’s website, not yours. Their URL shows up in the browser, their branding usually sneaks in somewhere, and you’re playing in someone else’s digital sandbox.

That means you’re not building your own domain authority. Search engines love seeing people visit and interact with your website. When you send traffic elsewhere, your own domain misses out on that valuable activity that could help your SEO over time.

It also means you’re relying on someone else’s rules and uptime. If that platform changes pricing, crashes, adds ads, or shuts down, your main social media link breaks. That’s like your digital front door disappearing overnight. Not ideal.

In short, tools like Linktree are great for personal accounts or quick experiments, but your business deserves better.

The Magic of Hosting Your Link in Bio on Your Own Website

Now let’s flip the script. When your link in bio page lives on your own website, the whole energy shifts.

First, you’re building your own online “home base.” Every time someone clicks from social media, they’re landing on your domain. That reinforces your brand name, grows familiarity, and signals to search engines that your site is active and relevant.

Second, you’re completely in control of the experience. Want the page to mirror your brand colors, typography, and imagery perfectly? Done. Want to feature specific brand messages, calls to action, or seasonal promotions? Also done. You’re not limited to someone else’s template grid.

Third, you’re keeping people in your world. Once they’re on your domain, they’re only one click away from exploring more: your About page, your services, your testimonials, your blog. That means more chances for connection, trust-building, and conversion—without any extra effort on your part.

It sounds like a tiny tweak, but over time, consistently sending traffic to your own site instead of a third-party tool is a quiet, powerful form of brand building.

How a Custom Link in Bio Supports Your Brand Strategy

A link in bio page can be so much more than a pretty list of buttons. When it’s designed thoughtfully, it becomes a little strategic hub.

Imagine someone taps your Instagram bio after seeing a post about your latest client project. They land on your branded link in bio page, and instead of a generic list of “Blog / Services / Contact,” they see:

• A headline that clearly says who you serve and how you help.
• A featured button that leads to your main offer or current launch.
• Secondary buttons for your portfolio, freebie, and booking.
• A tiny peek at your personality through color, imagery, or a short line of copy.

Suddenly, that social click isn’t just a quick skim. It becomes an intentional introduction to your brand. They understand what you do, where to go next, and how to work with you—all from one small page.

Because it lives on your own website, you can pull in the same fonts, photography, and design elements from the rest of your site that we’ve so carefully crafted. The experience feels cohesive and elevated from the very first tap, which is especially important for service-based businesses and creative entrepreneurs whose brand perception directly impacts their pricing and booking rates.

Practical Benefits You Can Feel in Your Everyday Workflow

Beyond the strategy and tech talk, there are very down-to-earth reasons to host your link in bio on your own site.

Updating it becomes simple and intuitive. Already inside your site platform making a tweak to your services page? Pop over to your link in bio page and adjust your featured links for the week. No extra logins, no new tool to juggle. Everything lives under one roof.

You can tailor it for different seasons of your business. Launching a new offer? Feature it right at the top. Focusing on building your email list? Make your freebie the star. Because this page is yours, it can evolve with your business instead of staying a static list of “everything.”

You can track behavior in a more meaningful way. When your link in bio is on your site, you can see how people move from that page to others through your existing analytics tools. Where do they click? What are they ignoring? Those insights help shape smarter content and offers down the line.

Most importantly, it feels professional. There’s a different energy when someone clicks your link and sees your branded URL, your intentional layout, and your unique voice greeting them. It quietly signals: this is a thoughtful, established business—and you’re in good hands here.

How Kylie Buss Design Handles Link in Bio Pages

Because we know how powerful this tiny page can be, we regularly include a custom link in bio page for clients when requested as part of their website design.

When we design your site, we already have your brand foundations locked in: your color palette, typography, imagery, and messaging. That makes it incredibly easy, and fun, to craft a link in bio page that’s perfectly on-brand and strategically organized.

Whether your site is on Showit, Squarespace, or Shopify, we can build a link in bio page that fits seamlessly into your existing website structure. It’s one of those deceptively simple add-ons that ends up getting used every single day.

Small Page, Big Impact

It’s easy to underestimate a link in bio page because it feels like such a small detail. But often, it’s the very first touchpoint someone has with your world after discovering you on social media.

For many creative entrepreneurs and service providers, social is where visibility starts, but your website is where relationships deepen. A custom link in bio is the bridge between the two.

When that bridge is branded, thoughtfully laid out, and fully yours, you’re not just sharing “a bunch of links.” You’re inviting people into a curated, intentional experience of your business. You’re keeping the traffic you’ve worked so hard to earn. And you’re setting the tone for the kind of polished, cohesive presence your clients can expect from you.

Instead of sending your audience off to a generic third-party page, you can welcome them into your branded home base from the very first click. That means more alignment, more trust, and more chances for your dream clients to take that next step with you.

If you’re ready for a website that includes not just beautiful main pages, but also the strategic little details, this is exactly the kind of thing I love creating for female founders and creative entrepreneurs. Your link in bio doesn’t have to be an afterthought. It can be the beginning of a beautiful client journey.