branding for needlepoint designer
Anna Dugas Designs
Brand Identity Design
Needlepoint Canvases
Timeless, Creative, Whimsical
Anna Dugas Designs is a needlepoint designer that creates canvases to spark creativity and joy in the day-to-day. With both direct-to-consumer e-commerce and wholesale offerings, her canvases are bright, colorful, fun, and designed for both needlepoint beginners and seasoned pros alike.
the vision:
Approachable, Creative, Fun and Undeniably Professional.
Anna wanted a brand that could speak to the 20-something in her first corporate job and the retired grandmother who's been stitching for decades. Her must-haves were fuchsia and pink to not overly confused her past customers, and a look that felt modern and bold without veering into overly precious or trend-driven territory.
To bring that vision to life, we built a brand identity rooted in color — anchoring her signature pinks alongside unexpected hues that add depth and dimension.
Bold, feminine typography gives the brand its contemporary edge, while nods to classic needlepoint patterns and texture weave in that sense of timeless craft she holds close.
