If you’re finding it challenging to keep your brand visuals fresh, cohesive, and consistently on point even post-project, a monthly graphic design retainer might just be the perfect solution.

Recently, I started noticing a growing need among my brand design clients for steady graphic design support, with many reaching out for individual projects, brand updates, marketing tips, and collateral tweaks. Rather than offering my services as one-off hourly-based work, I created a new service, the Design Retainer.

With ongoing design support tailored specifically for your business, a graphic design retainer ensures your brand stays professionally maintained and evolves seamlessly over time. You can pick from your expected hourly needs month-to-month, and the best part? It’s discounted from my traditional hourly rates!

The Design Retainer service was created to bring professionalism, expertise, and ease to your branding needs so you can show up confidently in your business and focus on the stuff you enjoy doing.

The Magical Benefits of Booking a Graphic Design Retainer

1. Consistent Brand Presence

Building a recognizable brand is about more than a one-time investment in brand design. Maintaining a cohesive brand presence is essential, especially as your business grows. With monthly graphic design support, you’ll ensure that all aspects of your brand, from social media to print collateral, reflect the consistency and professionalism that your brand deserves. Having a designer on board who knows your brand thoroughly means each project, update, or new design aligns perfectly with your brand vision.

2. Custom Notion Board for Project Management

Staying organized and being able to effortlessly track your ongoing projects, deadlines, and feedback is something I take super seriously. As part of my retainer service, I provide a custom Notion dashboard for each client. This streamlined system allows you to monitor all design activities in one central hub, simplifying communication and collaboration. You’ll enjoy a simple view of every project and tasks’s progress, keeping you informed and updated, without adding stress.

3. Flexible Design Solutions to Meet All Your Needs

With a graphic design retainer, you gain access to a diverse range of design services crafted to support your brand’s needs and growth:

• Template Designs: From custom social media templates to Flodesk email templates, presentation decks, and story highlights (Alison with Water Camp, a series of Airbnbs on Torch Lake can attest to the magic here!)
• Design Collateral: Need printed materials like flyers, brochures, or posters? I’ll ensure these elements reflect your brand’s unique identity.
• Website Updates and Maintenance: Regular updates to your website mean it’s always current, functioning smoothly, and delivering a great user experience.
• Content Marketing: Bi-weekly or monthly updates to your content from blogs and newsletters to carousels posted straight to your account. (Our client Jenna at Lanier Landscapes is a big fan of this one!)

4. Cost-Effective Design for Ongoing Needs

Booking a retainer is more cost-effective than hiring on a per-project basis. Save $10/hour on retainer packages, with options tailored to fit different budgets:

• 5 hours/month
• 10 hours/month
• 15 hours/month

You’ll be able to budget efficiently, knowing that your design needs are covered without surprise costs or rushed deadlines. And if you know you need consistent work, you can sign on to book a few months at a time at a discounted rate!

5. Enhanced Productivity and Peace of Mind

Running a business is already demanding. A design retainer removes the stress of last-minute design requests, freeing you to focus on other areas. Trust that your brand is consistently handled by a professional who understands your style, messaging, and goals, so you can prioritize your business with confidence.

The Possibilities of the Design Retainer Service are Endless

With my design retainer service, you’re empowered to pursue projects that elevate your brand while keeping every aspect in sync. Here’s a glimpse of what you could achieve:

• Complete integration of your new KBD branding on your current website
• Unique, branded social media templates
• Custom stickers, icons, or other branded elements
• Updating or revamping existing collateral
• Design for investment guides or digital brochures
• Canva brand kit or templates tailored for your team
• HoneyBook branding setup for client communication

Even if you’re new to KBD, I offer initial packages to help establish a strong brand foundation before moving into retainer work, so we can build a seamless brand experience together.

Don’t let design demands overwhelm you. A Graphic Design Retainer keeps your brand consistent, professional, and impactful without the added stress. Contact me today to learn how a retainer can elevate your business and start up your graphic design retainer service!