Modern design is at the heart of Gather & Knot’s mission to transform gift-giving by eliminating the waste and hassle of traditional wrapping methods. Their beautifully designed reusable fabric gift bags offer a time-saving, thoughtful, and eco-friendly solution – perfect for busy lives and special occasions. With a vision to make gift-giving joyful and sustainable, Gather & Knot has redefined how we celebrate life’s moments.

When Kristel, the founder of Gather & Knot, first inquired, her goal was clear: to elevate her brand and online presence with a cohesive identity and seamless Shopify experience. We were so excited to bring this vision to life.

Creating a Cohesive Brand Identity

From the beginning, we worked closely to create a brand identity that embodied the company’s values of simplicity, sustainability, and joy. The result was modern, bright, and light-hearted, featuring versatile brand assets that reflect Gather & Knot’s playful yet practical approach.

The logo modern design embraces clean lines with a touch of whimsy, while the color palette combines fresh neutrals and soft pastels for a warm, inviting feel. Custom illustrations of fabric textures and gift-inspired designs add a personal, creative flair that ties the brand together beautifully. These elements not only resonate with Kristel’s target audience but also effectively communicate the mission of reducing waste and simplifying gift-giving.

A Beautiful Shopify Experience

But that’s not all! With Kristel’s trust, my Shopify partner and I designed and built out a user-friendly Shopify site to offers a seamless shopping experience from start to finish. The goal was to create a site as functional as the products themselves. Features include:

• Streamlined Checkout: With a seamless purchasing process, customers can complete their orders easily, whether on desktop or mobile.
• Intuitive Navigation: Customers can quickly find the perfect gift bag, with clear categories and filters that simplify browsing.
• Sustainability Messaging: Throughout the site, we integrated messaging that highlights the environmental benefits of reusable gift bags, inspiring conscious consumer choices.

Working with Kristel was such an amazing experience. She brought unwavering trust and enthusiasm to the project, allowing us to experiment, refine, and ultimately deliver a Shopify site that embodies the Gather & Knot brand. Kristel’s dedication to her mission and willingness to embrace bold ideas made this project a true labor of love.

A special shoutout to @katiefridgecreates for her invaluable support and expertise, this project wouldn’t have been the same without her help.

Want to see the magic for yourself?

View the Project On the Portfolio