I’m so excited to introduce a special guest on the KBD blog today: Erin, the heart behind Her Digital Legacy.

Erin is a personal brand strategist, past client, and friend who helps creatives, founders, and service providers build influence and digital presence that lasts, without losing the magic in the process.

In this guest blog, Erin shares her insight on taking a clarity-first approach to showing up online without burning out. Her approach is all about weaving structure into your brand story in a way that supports your growth while honoring your values (and your energy). Whether you’re scaling, simplifying, or just getting started, there’s something in here you’ll want to bookmark and revisit.

---

“Consistency” on social media has become one of the most overused (and underexplained) pieces of advice in the online business space.

If you’re a creative service provider, you’ve probably been told a hundred times to “just be more consistent” on social media and all your problems will fade away.

But no one ever tells you how to do that when you’re juggling design projects, client deadlines, (that midnight client email), and running an actual business. More importantly, no one tells you what consistency really looks like when your brand is built around you.

This blog is here to change that.

The Truth About Consistency

Before we move forward, let’s define consistency on social media (because you know thus far, this term is thrown around a lot!).

Consistency on social media refers to the practice of regularly delivering content that aligns with your brand identity, values, ideal client and YOUR schedule.

Yes, YOUR schedule!

If we were all in a room together, we’d tell you to turn to your neighbor and ask them what their weekly posting schedule looks like. And guess what? Every answer would be slightly different 

And that’s the point. Your rhythm should be based on your bandwidth, ideal client, and your business model. 

Trying to keep up with a “post daily or fail” mindset leads to burnout. And here’s the truth: when your content feels forced, your audience can feel it. That’s the risk of chasing volume over alignment. Instead, choose a pace that works for you, and stick with it. That’s what makes your brand memorable and sustainable, not just visible.

The Three-Part Framework for Creating Consistency 

Let’s break consistency down into something more useful than “just post more.” When clients ask where to start, this is the roadmap we give them. It has three parts: (1) Know who you’re talking to, (2) decide what kinds of content make sense for your brand, and (3) choose a posting pace you can actually stick with. This combo gives your content structure, reduces stress, and makes it easier to show up with clarity—even when your to-do list is full. Here’s how it works:

1. Know Who You’re Talking To

If you’re trying to reach everyone, your message will land with… basically no one. So let’s go deeper than generic audience avatars.

Who are your people, really? Are they creatives in a growth phase? Busy entrepreneurs juggling client work and carpool? Do they want more clarity? Simplicity? Visibility?

And what’s standing in their way? Fear of showing up? Not enough time? Decision fatigue?

When you understand your audience like a friend, you’ll write to them like one too—and that’s when your content really starts working.

2. Define Your Content Pillars

Content pillars are the guiding themes that help you stay focused, clear, and recognizable. We usually recommend four to start:

• Educational: Share what you know, offer tips, answer common questions.
• Thought Leadership: Say what you really think, challenge outdated advice, share your POV.
• Promotional: Talk about your services, your offers, and what it’s like to work with you.
• Social Proof: Show off your client wins, testimonials, and media moments.

Once these are in place, content stops feeling random. Everything has a lane—and you know exactly where each idea belongs.

3. Create a Rhythm You Can Actually Stick To

This is where most people overcomplicate it. You don’t need to post 5 days a week to stay visible—you just need to post on purpose.

Pick how many days a week you can realistically show up (2–3 is plenty). Choose a mix of pillars. Repurpose when you can. A Reel can become a carousel. A caption can become a newsletter. A voice note can become a LinkedIn post.

Your presence doesn’t need to be perfect. It needs to be repeatable.

What “Consistency” Looks Like in the Wild

Here’s what it looks like for some of our clients:

• Sending one monthly email that drives engaged replies
• Posting to Instagram twice a week with content that reflects their values
• Refreshing their website every quarter with new case studies
• Sharing a bold opinion on LinkedIn once or twice a month

Different brands. Different cadences. But the common thread? Every piece of content feels aligned, intentional, and easy to recognize. That’s the kind of presence that builds trust—and trust turns into leads, referrals, and big-time growth.

Final Thoughts

Consistency doesn’t have to feel like a part-time job. And it definitely doesn’t need to feel like a performance. The brands that make the biggest impression aren’t the ones posting the most—they’re the ones showing up with clarity, confidence, and a steady presence that sticks.

So next time someone casually tells you to “just be more consistent,” take a deep breath, smile politely—and come back to this framework.