As a brand designer, my mission is to create an identity that resonates deeply with your audience, communicates your unique value, and sets you up for long-term success. And in order to do this the most effectively, I use a design tactic called the “one concept method.”

The one concept method is a powerful tool in my strategic design process that allows me to truly dive deep into creating magic for your brand.

Unlike traditional “here are three options, pick your favorite” processes, the one concept approach focuses on delivering one, single, fully realized concept that is strategically crafted to meet your needs. Plus, it allows me to dedicate all my energy and expertise to creating one strategic idea tailored specifically to your brand.

By starting with thorough research — diving into your business, audience, competitors, and goals — I make sure that every decision is intentional and rooted in strategy. When I present the concept to you, it’s not just a logo.

It’s a complete brand identity system, including colors, typography, real-world applications and, based on your package, brand elements that will allow your brand to truly shine in your industry.

“But what if I need options?!”

Trust me, I get it. And I’ll never leave you high and dry. When I present your brand to you using the one concept method, you’ll have the opportunity to leave feedback. Your feedback is then incorporated to refine the design until it feels perfect for you and your brand’s story.

But here’s the thing… I’ve rarely, if ever, missed the mark so completely that the entire concept had to be scratched.

I won’t lie – this has happened, but it’s often due to miscommunication on the client end, and often resolved with a quick chat to address the issue! But 95% of the time, the brands I create with the one concept method are approved right away with only minor revisions, because it works that dang well.

Why the One Concept Method Works

While the idea of multiple options might seem appealing, it often leads to less clarity and satisfaction. Here’s why the one concept method is a better approach:

Quality Over Quantity:

Splitting time and effort between multiple concepts spreads resources too thin. By focusing on one, I can make sure it reaches its full potential and impresses you.

Reduced Decision Fatigue:

You won’t feel overwhelmed by choices or pressured to make decisions based on personal preference instead of clear strategy.

Cohesion and Consistency:

A single concept makes sure that your brand identity is unified and works seamlessly across all touch points, from your website to packaging to social media graphics.

Clear Communication:

Every element of the design comes with a strategic explanation, helping you understand how it supports your goals and builds trust in the process.

Honestly… I’ve been at this awhile!

I’ve been designing brands full-time for nearly three years, and with each project, I’ve honed my craft, discovered new insights, and mastered best practices across the various industries of my clients.

Through this experience, I’ve developed a bit of a magic touch for understanding which concept will resonate most with you. Instead of dividing my focus across multiple designs, I channel all my energy and creativity into crafting one thoughtful concept that I’m confident will feel perfectly aligned with your vision.

The Benefits of a Single, Strategic Concepts with the One Concept Method

By focusing on one concept, we make sure that your brand identity:

• Reflects your unique vision and goals.
• Resonates with your audience in a meaningful way.
• Remains cohesive across all applications, building trust and recognition.
• Saves you time and energy, simplifying the decision-making process.

Clients who experience the one concept method consistently express how much they value the clarity and confidence it brings. Instead of feeling overwhelmed by choices, they become collaborators in bringing their vision to life. Your brand deserves more than a “pick and mix” approach after all. I believe it deserves a thoughtful, intentional identity designed to elevate your business now and for years to come and my goal is to make it as easy, streamlined, and beautiful for you as possible.

If you’re ready to invest in a brand and web experience that feels aligned, impactful, and uniquely yours, the one concept method is the perfect fit. Let’s build something that’s you — together.