* Please note that client may have made some changes and entire design may not reflect skills of Kylie Buss Design, LLC.
Bold
Joyful
Artful
Key Words
Create a brand inspired by bold femininity that attracts ideal customers and feels aligned with the new business direction.
Project Goals
Rachel Betson Photography is a wedding photographer serving kindhearted and free-spirited couples in the greater Philadelphia area. As an experienced and artful photographer, she captures the truest, most authentic moments of joy between couples, providing trust and lasting friendship along the way.
Brand Identity + Custom web design
Rachel Betson Photography
Inspiration and Direction
Rachel was looking to create a brand and website that reflected her personality and her work as she shifted her services to focus on more wedding photography. Through elements inspired by her love of lemons and bright, fresh colors we did just that.
Key Words
Bright + Fresh
Welcoming
Elegant + Joyful
Project Goals
Shift business toward weddings
To feel aligned with the brand
To build connections with clients
