So you’ve decided you need a website, but where do you start? Outsourcing web design can be overwhelming, but it doesn’t have to be! By preparing ahead of time, you will be set up for success and start attracting your ideal customers in no time.
Without copywriting, design is nothing. Copywriting is essential to getting the message that you want to get across to your clients delivered successfully. Before you inquire with a designer, consider your options when it comes to copywriting. Many designers don’t offer copywriting services as part of their web design packages. Some designers offer it as an add-on service, some will provide you with a guide and you’ll write it yourself, and some will direct you to hire another service provider who specializes in copywriting.
It’s important to remember that in order to have great SEO, a common goal for business owners seeking web design, you must also invest in copywriting – or be darn good at it yourself.
Copywriting is an investment too. It’s not something that should cost you a small amount if you want it to be successful. If you want to achieve certain goals with your website, are short on time, or want your site visitors to have all their questions about your brand answered, outsourcing is the way to go. There are many copywriting experts in the world, and your designer is sure to have some on hand to recommend.
Another commonly overlooked aspect of hiring out website design, is failing to consider your website photography. Successful websites also include beautiful imagery that showcases your business’s products or services. Brand photography is another investment in itself, but it makes all the difference in the end.
If you’ve been looking to hire a designer who will create a website experience that you love, send me a message.